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Canada has reopened: Here’s why visitors should book an Indigenous experience

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Indigenous tourism had been the fastest-growing sector in Canadian tourism, increasing by 23.2 percent between 2014 and 2017, compared with a 14.5 percent increase in overall tourism in Canada, according to the Indigenous Tourism Association of Canada (ITAC). In 2018, ITAC and Destination Canada, the national tourism marketing organization, found that 1 in 3 international visitors were interested in Indigenous experiences. And 2019 closed with 1,900 Indigenous tourism businesses in operation, employing 40,000 people, ITAC reported, but now, only about 1,000 Indigenous tourism businesses and 15,000 employees are estimated to remain.

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